Go Green Auto Co

There are many people in car detailing companies looking to make a quick buck with limited knowledge and supplies. Express Detailing is a term, which has been marketed and inevitably defined by fixed site car washes in their attempt to increase average per ticket transactions. By using express detailing as an “add-on” service for between $35.00-$60.00 they are able to up sell a $4.99 exterior wash direct mail coupon that a customer brings in to a $40.00- 70.00 charge. Their theory is sound and tends to work well for them. A car wash in and out wash which takes 10-15 minutes for vacuum, tunnel wash and dry and then another 15-20 minutes for a solvent polymer wax, with dash and tire dressing is consistent with their industry $/hour goals. Now car wash owners have gone one step further with The Blue Coral Wax Treatment.

This is a wax put on while the car is still wet, thus eliminating the drying step. The wax is rubbed on the wet car, dries to a haze and is wiped off which dramatically increases efficiency and adds even greater revenue. Thus by speeding up the process they cater even more to the new consumers attitude. “I want it now”, the quicker the better, give me my detail, I have things to do, I’m outta here. Similar customer attitudes are found in the demands of e-commerce where you buy a product today and it shows up at your doorstep next morning guaranteed by Fed EX or Two day service by RPS, Airbourne, UPS, Emery Express, or Fed EX.

In a world of co-branding, point of destination strategies and co-op marketing, all industries are evolving and diversifying to capture greater profits within a single brick and mortar location or as is appearing more commonly on Internet web sites. In general much of the new thinking has been customer driven due to lifestyle changes, low unemployment, time factors and quality of life issues of the consumer. If you look at amazon.com which now sells tapes, records and toys when previously it was strictly a books sales site. It can quickly add new revenue streams by offering it’s customer base more reasons to buy more things. You to see the revolutionizing effect of this trend? We have on-line search engines being paid million dollars from car companies and furniture companies for their industries exclusive rights to e-commerce directly on those sites. As Starbucks begins to sell housewares on their web site, and Home Depots add McDonalds inside their stores and Bank of Wal-Mart opening it’s own brand of bank within its 5 superstores; you have to think that ‘express detailing’ at car washes is simply a natural progression. Many professional detailers would disagree saying these types of services are different animals. Some complain that fixed site car washes have ruined the true definition of the term detailing. Yet if you look closely this is nothing more than true capitalism in a free market system generating additional revenues with existing resources.

Think about it for a minute. Professional Detailing Centers often do glass repair, window tinting, pin-striping and graphics, gold plating, ozone treatment, dent repair, color sanding, upholstery repair, wood grain paneling, and even after market auto accessories. These are all industries in their own right and these industry leaders with their own definitions and trade publications and accepted operational procedures complain about us offering similar services as professional detailers. They say we are stealing their customers and not providing the same quality workmanship as the craftsmen do in those industries, which may or may not be true. For example a person specializing in upholstery repair for twenty years can obviously do a better quality job than a detailer on fabrics of almost any type. You are affecting his bottom line with an inferior service since you don’t have 20 years experience in upholstery repair understanding the dynamics of thirty different types of fabric, dyes, and manufacturers suggestions for preservation.

Should he be mad at you for offering a greater array of service to you customers? No, the upholstery craftsman will need to have his own set of value added services and products he can offer to his customers such as removing and replacing seats and headliners and using the highest grade fabrics and stainless steel screws. You must have a specialty or an area of expertise, but you must also understand and then cater to the needs and more importantly the wants of your customer. If you don’t know their wants and needs, ask your customers directly in an informal survey or indirectly during conversations.

Saying that fixed site car washes have destroyed the meaning of the word detailing may be true to some extent. Yet one must ask, “Did McDonalds destroy the definition of a hearty breakfast when it introduced the ‘Egg McMuffin’ in Santa Barbara, CA?” Comparing ‘express detailing’ with a complete detailing service is merely another apples and oranges issue. We as professional detailers realize that there is no comparison. Why does this make so many of us angry? It is all those years of perfection being thrown out the window? But do not look at it that way, look at it as an incredible opportunity. Channel the frustration and anger into energy and perseverance. The fixed site car washes with their quick wax, ‘express detail’ have popularized the phrase ‘detailing’ to an entirely new group of consumers who normally might not be interested in your services prior to this introduction. It is up to us to expand upon this and take advantage of the fact that now the general workforce is buying detailing services. Sure it’s inferior, but a need, a want and desire to spend money for detailing has been formally introduced. This has opportunity written all over it as Bud Abraham said in a speech he delivered at the ICA (International Carwash Association) annual conference in Las Vegas.

Many feel that this new spin on the old terminology of detailing has adversely affected the professional detailers retail business. Fixed detailers must adapt to this market challenge or loose a large percentage of their retail detail volume and thus have their profitability affected. By differentiating their service and educating customers to the definition of a ‘Full Detail’ or ‘Complete Detailing Service’ the professional detailer is able to cater to the ideal retail customer in the middle to upper income classes. Generally members of this market segment understand the difference and are aware of the value of a real detail versus an express service. This high-end crowd can be as much as 15-35% of the professional detailers retail clientele. Let’s say that a Professional Detailer has 70% of its business in new and used Car Dealerships and other fleet customers who occasionally need detailing. Vehicles such as rent-a-cars, work vans, or sales cars for corporations and 30% in individual retail, the higher per car profit of all services offered. It is not good business sense for a Professional Detailer to simply ignore that much of their customer base, and therefore they must develop a strategy to help customers and clients understand the difference between the express service and full detail.

Some of the communication problems come into play when a customer is convinced that the $50.00-$60.00 (sometimes as low as $35.00) he or she paid for an express detail is the same service they will get when they pay a $100.00+ complete detailing service. Even when the higher price comes from a professional and reputable detailing establishment and not a 30 minute ‘express service’ from a car wash. Unfortunately unless otherwise educated, perception becomes reality.

The problems are compounded when you throw the mobile detailer into the loop. Usually charging $60.00-$80.00 and then calling his detailing services a ‘full detail’. This market player is fiercely competitive for price as he attempts to establish his new business and has the advantage of on-site service. Many of these new small companies will be in business for a summer or two, or at most a couple of years. Many opt later to establish fixed sites and raise their prices due to increased capital expenditures such as a phone system, fixtures, electrical work, reclaim devises and work benches and increased overhead or rent, electricity, office supplies, water, and reclaim waste water removal. Established mobile detailers who last over two years generally develop a larger clientele and raise their prices simply because of supply and demand economics. Their prices will usually be $100.00+ for a complete detail.

Many also offer a monthly program including washes, detailing services and monthly billing. Most mobile operations have not adopted the term Express Detailing because they believe they do a better job than the car washes with regard to quality. Many mobile operations will continue the low price of their original full detail of $60.00-$80.00, but now use the term ‘mini-detail’. This allows them to charge a full detail price to new customers but still offer previous customers and those original customers’ word of mouth referrals a low price without giving away services. It also allows them to tap into the customers that may not be able to afford a real detail but still wish to have detailing services for ego reasons, being able to tell friends, “I had my car detailed.” Why own a BMW if you can’t have it detailed. This appeals to the young executive on his way up the ladder.

A few mobile detailers have used the term ‘express detailing’, which adds even more confusion to the issue. “What is an Express Detail anyway?” Most of the new mobile detailers eventually go out of business or raise prices due to environmental reclaim issues, competition, seasonal weather, lack proper image, inferior learn as you go training or lack of industry knowledge. Many of the new professional detailers in our industry come from the mobile sector and they tend to price and deliver whatever they can sell to the customer, using the word detail whenever they think it will command a higher price. They will use the word detailing loosely to sell the job.

I think it would be fair to say that the word ‘detail’ has been over used for marketing purposes at fixed site car washes and has caused problems with the definition and mystique of professional automobile detailing. It has caused havoc for those true professionals who have worked hard and sacrificed to keep the word sacred for many years and have prided themselves in the most excellent service.

Many Old Time Detailing Professionals have been forced to address this express detailing issue by adding express services to their menu of services. This appeases the customer’s desire for quick and affordable service between quarterly of semi-annual full detailing appointments. Sometimes this cannibalizes full detailing services but if done correctly it can attract new customers to your business ho will eventually try the real thing. Once they do they will be hooked forever. By letting your customer’s experience a full detailing service you will build your complete detailing customer base.

See the chart provided to us by Nicholas J. Vacco, a seasoned detailing veteran. These are the things most full and complete detailing services include:

FULL DETAILING-INSPECTION CHECK-LIST

EXTERIOR:

_____ Make sure all wax is removed

_____ Check for wax dust

_____ Check emblems and crevices

_____ Check to see if \chrome has been polished

_____ Check grill and all front areas for bug removal

_____ Look at rocker panels for tar

_____ Check wheels for brake dust

_____ Check white walls

_____ Make sure tires are dressed evenly

_____ Check wheel wells

_____ Make sure wheel well lips are clean

_____ Check all bezels for wax removal and cleanliness

_____ Check windows for smears/paint overspray

_____ Look at mirrors for cleanliness

_____ Check headlights/tail lights for cleanliness

_____ Check moldings, weather striping, front air dams, bumper strips for dressing

_____ Make sure vinyl top is clean and conditioned

_____ Check wipers for overspray

INTERIOR:

_____ Make sure carpet is vacuumed

_____ Check under seats

_____ Check ash trays

_____ Check rear shelf

_____ Check carpet for stains and cleanliness

_____ Check seats for stains and cleanliness

_____ Look at door panes for cleanliness

_____ Check dash board; ac vents, gauges, radio knobs, steering column, levers, crevices

_____ Check all chrome including seat belt ends, door handles, step plates

_____ Make sure all vinyl and leather has been evenly dressed

_____ Check headliner, visors, sail panels

_____ Check dome light area

_____ Check seat belts

_____ Make sure all pedals are cleaned

_____ Check lower dash for dressing

_____ Check all door jambs for cleanliness and tar removal

_____ Check consoles and glove compartment for cleanliness

_____ Check windows; below inspection stickers, inside rear brake lights, window tips

_____ Check rear view mirror

_____ Check vanity mirrors

_____ Make sure mats are in trunk

_____ Check to see that personal items are placed in clear plastic bag

_____ Check for plastic drivers seat cover

_____ Check for paper mats

_____ Be sure a hand-out flyer has been placed in car

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If a professional detailer will simply look past customer perception that “a detail is a detail” and educate them on the differences, then that professional will get the best of all worlds. By letting car washes introduce the idea and market to the consumers of the world, you will get free advertising. By car washes using the term detailing, even if it is out of context and even if they lower the once high standards in the minds of consumers, they still have opened the market ten fold. Now that this market is wide open and almost everyone has become in their own minds a detailing customer; it is up to the professional detailers to show them ‘a real detail’. It is up to us to expand our retail market mix, to expand that percentage of our business’ total sales.

Once the customer experiences the difference, they will see our point and know that an ‘express detail’ is merely a glorified wash with a hand wax, some extra dressings, and perhaps some carpet cleaning thrown in for good measure. It is hardly what professional detailers call a ‘complete and full detail’. Once your customer has become accustomed to a real detail and received a service which has exceeded their wildest expectations, that person will be a walking, talking one-person sales army for you and every other professional detailer in our industry. So press on! Let’s make believer out of our retail clientele one customer at a time.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is an online writer in retirement.

Article Source: https://EzineArticles.com/expert/Lance_Winslow/5306

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Shopping for a car? Looking for some useful, fun tips? If so, you’ll find the article below to be extremely useful. Use these tips, which have worked well for others in your position. Continue to read to learn the best approach in car shopping. If you have a good car paint protection it will repels liquids and reduces water marks, keeping your car looking pristine and beautiful.

If you are buying a car from a dealer have your mechanic look for it. If the seller or dealer declines, take your business elsewhere. Mechanics provide you with a neutral opinion on the quality of the vehicle.

Absolutely refrain from paying the full asking price for any car. The sticker price isn’t what the salesperson expects to receive for that car. If you can’t negotiate, bring in a skilled friend. Have a ballpark figure in mind before you go.

Create a car budget before you set foot in a dealership. When car shopping, never go over your maximum budget regardless of what words come out of the dealers mouth. They are not going to be stuck with the car payments for the next several years.

Think about whether the fuel economy of your car will make it more or less affordable for you. For example, a V-8 that can tow may seem smart at first. This can help you to maximize on the features that you are presented with.

Try your luck online. There is a wide variety of cars and car information available online. Completely research any vehicle you are thinking of purchasing before you visit the car lot. If you can find out how the car works, the miles per gallon, what kind of engine it has, etc. you will be ahead before you make it to the lot.

The prospect of buying a new car can be simultaneously exciting and daunting. The Internet is often your best friend in this situation. You can look up a variety of vehicles and compare prices right from your home. Many websites offer side by side comparisons of various vehicles. These sites can be a great asset when looking for great value.

Don’t forget to research when purchasing used. There are sources on the Internet that will tell you what a car is worth. In order to find out the value of a car, use NADA or the Kelly Blue Book. If the car is priced higher than these sources have them priced, go somewhere else.

Avoid As-is warranties when purchasing used cars. You will end up regretting this decision. Dealers should offer no no less than 30-90 days of warranty coverage. If your engine or transmission is destroyed on the day that you buy the vehicle, then you are going to be the one responsible for fixing the repair.

A salesperson is trying to earn a lot of money. It seems to go without saying, but it is easy to forget with a charismatic salesman. Don’t be thrown by all the potential add-ons. Even a seeming bargain can cost you much more than you think, even thousands of dollars extra if you aren’t careful.

Think about gas mileage when car shopping. A fuel efficient car may cost more in the beginning, but it will save you a lot of money over the life of the car. Take this into consideration before deciding on the vehicle you want to really help your long term budget.

If you ever feel like a car salesman is bullying you into making a decision, walk away. There is no embarrassment in walking away. Don’t be afraid to stand up for yourself. Don’t waste another minute of your time there. A myriad of other dealers await you elsewhere.

If you can, wait until the end of the month before purchasing a car. Salespeople need to meet some monthly goals and they will offer you a good price if they need to generate more sales for their quotas. You can get the best deal by shopping during the last week of the month.

You should not have to pay for the dealer to advertise your vehicle. This is a fee that is superfluous and unnecessary. If they say you have to pay it, tell them you decline the offer. You will not get away!

Be sure that you find out information about all rebates before you go. A lot of dealerships give out rebates in order to sell their products. Dealerships that aren’t that ethical may not even tell you about this rebate and take that cash without ever telling you about it.

Research your car’s trade-in price and negotiate based on its value. This way, you’ll know how much you can reasonably expect to get for your old car.

You should dress well when car shopping, but don’t overdress. You will have an easier time getting a good deal if you don’t look like you can afford to toss away millions.

Conduct research before heading to the dealership. Check out vehicle comparison sites on the Internet, and view consumer magazines in order to determine the best vehicle for you. You will get great information about the vehicle this way. When it is time to head to the dealership, this information will cut your shopping time substantially.

If you are looking for a car and think you’re able to afford it, including all the interest, give it a chance! This allows you to save some cash, and you’ll be able to settle for less than other lenders would offer. Banks generally offer very low interest rates for cars.

See which dealerships your family, friends, and coworkers have used in the past. See if they’re willing to recommend any dealer. Speak to them about the condition of the car six months in the future and after sales service. If you’ve heard multiple recommendations for one dealership, try them out.

Look into financing before looking into cars. You will then know what you’re able to afford and can search for vehicles within that range. It also makes you less likely to get distracted by tempting but sneaky offers.

With these tips, you have learned great ways to prevent your shopping trip from being stressful. By purchasing an affordable car, you’ll get great pleasure from driving it every day. The work you put into the process will all be worthwhile!

Clear Bra is an invisible paint protection Adelaide film that can be applied to any painted surface. Always remember that you deserve a high-quality car detailing service that will restore the showroom-look of your prized possession. This maintenance service must be performed at regular intervals to always bring out the best in your automobile.

If it’s your first time to book your car for this service, here are some things you need to know:

• Full car wash focuses on the inside as well as outside of the car.
• Detailing also involves the use of poly wax to protect the car’s topcoat followed by a vinyl treatment that coats the door panels, dash, center console, and steering wheel.
• It is also designed to make the vehicle’s mirror and door jams squeaky-clean.

To get satisfaction from every penny you spend, choose among the reliable car interior detailing centres in Dubai. Before booking an appointment in an auto repair shop, look for the following:

1) Quality of Service

We all know that quality matters in everything. Same as that, the quality of products used in car detailing makes a huge difference. To ensure thorough cleaning for the exterior and interior of your car, it is mandatory to use high-quality washing and drying products as well as state-of-the-art equipment. The good news is that the leading car washing centres in Dubai use top-of-the-line materials. It all boils down to choosing the one that will provide you with everything you need.

2) Competitive Car Detailing Prices

Car detailing prices vary from one car polish center to another. Keep in mind that a good workshop offers a number of detailing packages to suit the needs and requirements of customers.

3) Expertise

When looking for an exceptional car detailer, the expertise of mechanics is another important thing to consider as you don’t want to find some parts of your vehicle, including the center console, filled with grime and dust even after spending money.

4) Location

A convenient location is another thing that you need to consider. If the workshop is just close to your place of work or residence, then it would be easy to take your car there at your convenient time.

5) Trustworthiness

Trust is one of the key factors that need to be taken into account when choosing a workshop for detailing. Chatting with the mechanics will give you a clear idea about their level of customer service.

A breakthrough paint protection is repairing the damage on your car from everyday’s collision. Often these processes are complex depending on the type of damage. The expert technicians make use of special tools and equipment to repair the body parts that include exteriors, interiors, frames etc. Before the repairs are conducted and comprehensive checks are made the technicians understand the maker of the car, the model of the car and also if any part needs to be replaced. In the case of minor dents the technician may just pick up the hammers and get is straight. However, in scenarios wherein the damage is severe, there may be need of equipment, tools and welding to replace the body parts. After the entire repair is done the painting of the exterior is done.

Step by step procedure of an auto body repair service

1. Look into the damage and create a report, estimate and plan
2. Removal of the parts that are damaged and need a replacement or a welding
3. Realignments of the entire structure
4. Hammer the dents in case of minor or make use of tools and equipment in case of major dents
5. Replace the parts and put it back into place
6. Installation of the windows
7. Painting in case required depending on the damage

Tips to find the right and suitable auto body repair service

Most of the auto body repair services offer a comprehensive repair with qualified, trained and certified technicians. However, mentioned below are the few general tips that one can consider before making a choice,

1. Look for recommendations. Your friends, neighbours and colleagues may have visited a service centre recently to get an auto body repair done. Find out the outcome and take considerations
2. Visit varied websites to find the one that is nearby and fits into the budget
3. How does the website look? Find out the reviews and look into the negative review closer that the positive ones
4. Don’t take an estimate only from one. Take estimates from a couple of service centres and compare services included and the rates
5. Find out if the centre is organised with skilled employees and modern equipment
6. The materials used make a lot of difference. Many times the paint used is not from a universally recognised supplier. Reputed service centre make use of the best suppliers and best paints
7. Take a look at the premises and find if it’s clean with safety equipment and the work conditions of the employees
8. Keep a track on the work progress. Look at the quality of work and how effective it is
9. Find out if the centre is offering any kind of guarantee or warranty against the repairs. Most of us always tend to forget it.

If only one has to get the car denting and painting done there are a number of service centre available. However, in case of a complete auto body repair service, one has to consider a number of recommendations.